Volition Properties

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Why Invest In Toronto?

We get this question all the time! With prices high and competition fierce, why do investors still pour money in to the Toronto market? It doesn’t take skill to buy a property – if you’ve got the money, you can make a purchase; but what separates your average person from a sophisticated investor is being able to mitigate your investment risks.


What are the major risk factors?

1) Tenant Risk – the risk of having bad tenants
2) Market Risk – the exposure your invest has to market changes
3) Property Risk – the risk of the property itself
4) Investor Risk – the risk stemming from the lack of knowledge of the investor.

How is risk different in Ontario vs. the rest of Canada?

Ontario cities have a different risk profile compared to typical Canadian cities. A typical Canadian city has a balanced risk profile, with each major risk element being equally important. Therefore, your risk mitigation strategies would also be equally weighted. Ontario has laws which are much more favourable to tenants, making tenant risk much higher. If you have bad tenants in Ontario, it can take months and cost thousands before an eviction. This can impact your investments long-term sustainability.

So how does investing in Toronto help mitigate my risks?

Return is a direct function of risk and real estate is no exception. While investing in Toronto might come at a premium, your investments are less prone to the four major risk factors.

Tenant RiskWith tenants as your biggest risk to your investment portfolio, it’s key to invest in areas which attract the best tenants – not just “okay” tenants. Investing in the right areas in Toronto means you attract the best demographic – young, professional Millennials working in the downtown core. They are typically university educated; have stable well-paying jobs in Finance, Insurance, Consulting, Healthcare, and Tech; and earn salaries between $60k–$80k. This demographic is also willing to pay top dollar for great apartments, allowing you as an investor to maximize rent potential. Finally, this demographic is transient, which means they’ll move out after a few years. This is vitally important: due to rent control laws in Ontario, you’re only able to easily increase rent on tenant turnover. In contrast, investing in a small town can mean a more challenging tenant profile which means a larger risk to your investment portfolio. If you invest in the right areas in Toronto, you reduce your tenant risk and as a result, your investment is more easily held for the long term – which is where real wealth is generated.

Market Risk – Population growth drives real estate prices and jobs drive population growth. Toronto is the economic and job creation centre of Canada. Not only is Toronto the headquarters for many businesses, it’s spread across a diverse number of markets; there are no ties to a single industry. Toronto’s population boom is expected to continue given recent legislation. The Canadian government announced that we will be accepting one million immigrants over the next three years and approximately 50% of all new immigrants (roughly 150,000) settle in Toronto. This, in combination with domestic in-migration due to job growth in the professional services sectors, will contribute to continued demand in the Toronto market. Downtown Toronto’s strength in economic diversity and its attraction as a place to live and work was shown through its resilience during the market downturn in 2017. Additionally, Toronto’s strength is reflected in its rental vacancy rate, which at the time of writing, sits at 0.7%.

Property Risk – Problems can and will occur with the actual property itself (e.g. leaky faucets, blown furnaces, old roof, etc.). A cashflow positive property will help build your reserve fund to ensure that you can handle any unexpected expenses and hold for the long term.  Volition will help you identify the right investment property in the right areas of Toronto that will allow you to cashflow positive. The other way to mitigate property risk is by building the right team of professionals. A home inspection will provide you with insights into what you can expect with the major systems of the home in the next 5 years of ownership, which you can then budget for.  Renovations are an effective way to reduce property risk, as a well-renovated updated property has less propensity for things to go wrong. All Volition clients have access to our rolodex of dependable plumbers, electricians, and handymen, which helps make your business run like a well-oiled machine.

Investor Risk – “Risk comes from not knowing what you are doing.” – Warren Buffett. Reduce this Investor Risk by getting educated and networking. Attend one of our Volition monthly seminars – they’re a great place to become educated and develop a strong network of other investors. Ultimately, a sophisticated investor can turn an underperforming property in a  strong performing property, because they know which strategy to employ at any given time. Likewise, a sophisticated investor knows how to deal with any situation that arises, or has the network to lean on in the event that something is beyond their expertise. Treat your investments like a business.


I’m ready! How do I invest in Toronto?

The best way to invest in Toronto is by building a strong team. Volition is an award–winning investment firm and the Real Estate Investment Network (REIN) exclusive Investor Realtors in Toronto. We provide four areas of services for our clients:
1) Advisory – Guiding investors through the entire investment process
2) Realty – Finding and purchasing investment properties
3) Renovations – Build and renovate properties to maximize returns
4) Property Management – Help our clients hold for the long term

We help our clients live their life by design, not by default!


Contact us today for a FREE 60 minute consultation! We’ll review your investment goals and develop a plan on how to reach them. Email us at info@volitionprop.com to setup your appointment!





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